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Item type | Location | Call Number | Status | Date Due |
---|---|---|---|---|
Book | AUM Main Library English Collections Hall | 338.5091724 P386 (Browse Shelf) | Available | |
Book | AUM Main Library English Collections Hall | 338.5091724 P386 (Browse Shelf) | Available | |
Book | AUM Main Library English Collections Hall | 338.5091724 P386 (Browse Shelf) | Available |
Includes bibliographical references (p. [238]-241) and index.
What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
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